Web traffic is a great indicator of where students are wanting to study abroad and in this year’s Abroad101 back-to-school where students want to study abroad index, Asia and the Pacific nations are at the top, Europe still popular.
Four of the top 5 countries were in Asia / Pacific, 7 in the top 20. These include Australia at #1 with a 22% increase in traffic, South Korea at #3 with a 30% increase in traffic and New Zealand at #5 with a 37% increase in traffic . Japan saw a modest decline and China saw a pretty significant decline (-35%).
As for the always popular destinations in Europe, where 8 of the Top 20 countries are found, traffic was down 3%, fueled by #7 United Kingdom’s 33% drop and #14 France’s 27% decline. Central Europe was a bright side for Europe with the Czech Republic showing a huge 74% growth and Switzerland growing at 22%.
Abroad101 offers these statistics as an indicator of what’s new in college study abroad and where trends in enrollment may go. Where students actually do go may differ greatly from this list, which we recognize is a very different topic of conversation. What drives these trends, is something we only wish we knew! Do you have any ideas? Please feel free to comment on trends in study abroad.