Author Archives: Mark Shay

Abroad101 Newsletter – For Providers – Late Fall 2014

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Abroad101-reviews-logo-webGreetings from Abroad101,

The first anniversary of the new management team at Abroad101 is upon us, a sincere thank you for your confidence and support.  For our audience of American clients, warm Thanksgiving wishes.  In this update we want to highlight the role of a review in today’s market and also highlight some creative ways to utilize them in your work with students.  Reviews not only in draw interest in your programs, they also get students engaged, enrolled, and better prepared.  In the full-circle view, reviews ultimately turn today’s prospects into successful advocates upon their return.

Reviews Are Social Media:
Perhaps you associate Social Media with websites like Facebook or Twitter, but Social Media is much broader and farther reaching than a few web sites.  Social Media is the modern phenomenon of “social interaction among people in which they create, share or exchange information, ideas, and pictures/videos in virtual communities and networks”  according to Wikipedia, which is a social media site; Abroad101 is a social media site too.

In today’s consumer market, having volumes of information online is not enough; the trend is to engage with your users publicly.  Successful engagement and loyalty comes from building a sense of community that is fueled by an ongoing interactive dialog. Anonymous testimonials have lost their effectiveness. To be effective in reaching the young and tech savvy crowd, you need to be open, share and receive commentary and offer lots of interaction.

Like other forms of Social Media, Abroad101 is designed to share.  Reviews on Abroad101 are given a unique and permanent web address, provide comment sections and are distributed through a number of outlets.  On the site, reviews are summarized by program, by provider, by home institution and by host institution (if applicable).  Reviews are streamed to third parties through electronic feeds, software widgets and our associated community pages on Facebook and Twitter.  Universities and providers are encouraged to share these reviews with their communities, adding power to the sharing concept.

Reviews Are Not Only For Marketing:
Reviews have a number of uses beyond building a first impression, which is why a number of universities incorporate reviews in all aspects of the study abroad process.  Reviews help in:

  • Measuring the “fit” – Each program has its own identity, not only in the stated objectives, but also in the personality of the students.  By seeing where students come from and reading their comments, future students can get a sense of how they might (or might not) fit.
  • Assuring the Choice with Family and Friends – Reviews and their first hand accounts can help anxious parents and concerned friends understand and grow comfortable with the student’s choice.
  • Setting Expectations – Often overlooked, but nothing will help communicate the reality of a program more than a review.  Brochures can’t highlight safety concerns, but reviews can.  Web sites won’t discuss the realities of the setting or economic conditions of the local community, but reviews do.  As the saying goes, “an educated consumer is the best kind.”
  • Gathering Support for the Student – In addition to assurance, students share reviews with others to gain support, sometimes literally through the recent phenomenon of crowd funding.
  • Pre-Departure Orientation – Nothing can better prepare a student than the first hand accounts of previous students, especially if the former students came from the same home institution.  If you create a Facebook Group for new students, start the dialog off with links to reviews to get discussions going.
  • Helping Students Jump Start their Careers – Using the review as a showcase of their time abroad, the published reviews should be included in Linkedin profiles, cover letters and other career building self-promotion.

Ranking, Ratings and SEO:
Abroad101 also uses reviews to determine positioning in our directories.  The Free Listings in Abroad101 are displayed based on a formula that favors recent reviews and review score.  More reviews means better positioning which means more inquiries.

In addition to the overall score, Abroad101 also displays the average ratings for six other aspects.  We compile those into our annual rankings, which we will promote early in 2015.  To have your program considered for the rankings, we need reviews, so please get those invitations to recent students out before the end of the year.

Five years ago, typing “Plumber in Kansas City” into your favorite search engine would have directed you to online phone directories and electronic yellow pages.  Today, it gets you to Angie’s List, Yelp and the yellow pages that now syndicate reviews.  Search Engines are increasingly using reviews and other Social Media scoring (likes, favorites) as a factor in their rankings; keeping or improving your position with them is yet another reason to incorporate reviews in your online marketing plan.

Follow us:
Facebook.com/Abroad101
Twitter.com/StudyAbroad101
Pinterest.com/StudyAbroad101
Instagram.com/StudyAbroad101
The Study Abroad Advantage on Linkedin

Check Out Our sessions:
Abroad101’s CEO, Mark Shay presented sessions that outline these topics in further depth.  You can download the session slides from our blog:

ISEP Conference: “Social Media & Web Marketing Tools for Marketing and Advising” –
http://oldblog.studyabroad101.com/wp-content/uploads/2014/11/ISEP-Session-Social-Media.pdf

NAFSA Region X/XI: “Why Require Student Reviews” –
http://oldblog.studyabroad101.com/2014/10/why-require-student-reviews-ten-ways-program-evaluations-can-advance-study-abroad-on-your-campus/

Work Closer with Abroad101:
More than 90% of the reviews on Abroad101 are the result of an invitation, and the most effective way to generate reviews on Abroad101 is to use the “Invite Tool” in your account dashboard.  Our system is configured so that duplicate requests won’t get sent, so use the tool to invite recent students – it works!

Double-check your listings.  Type your provider name in the search box at the top of each page and click to see your provider summary page.  As with all of the listings on Abroad101, the display formula applies here too.  If you see the Abroad101 graphic (thumbnail) in the listing, that program needs a listing photo.  Make note of the programs needing reviews and put special emphasis on getting reviews for those.  If you need program titles changed or programs added, send an email to support@Abroad101.com with the program name and a web link, we’ll update them for you.

Advertise with Abroad101.  We continue to create added benefits for those that financially support Abroad101 through advertising.  2-3 times daily we highlight advertiser programs on our Facebook, Twitter and other Social Media outlets.  Reviews from advertiser programs are also distributed through Twitter with the advertiser name and related hash tags included.  Advertisers also receive screened general student inquiries that come through the site.  This comes in addition to the high visibility, cost-effective advertising positions across Abroad101.  Now’s a great time to boost your presence on Abroad101, contact mark@Abroad101.com for details and a price quote.

If you are interested in using Abroad101 as your official program evaluation management system, we’d love to talk to you about how Abroad101 can replace your paper or other legacy application.

As a reminder, reviews collected in 2014 or the result of an invitation issued from Abroad101 in 2014 will be considered for our annual rankings.  Log-into your dashboard and use the Invite Tool to get your former students to submit reviews by December 31 and you’ll that review will automatically be entered into the rankings process.

And, as always, your comments, questions and feedback are welcome.  Thanks for a great year; the best is yet to come!

Mark Shay
CEO, Abroad101
+1-212-321-0928
mark@Abroad101
http://www.StudyAbroad101.com

Social Media & Web Tools for Marketing and Advising

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2014 ISEP Conference Hero Image

ISEP Conference

Thursday, November 13, 2:15 – 3:30

Potomac Ballroom D

As International Offices we are dedicated to advancing and internationalization plan because we believe in the transformative nature of global experience for students.  How much of that plan is influenced by our students and how often are we willing to meet our students on their own terms?  This session will explore the importance of leveraging student feedback in planning.  It will also challenge the traditional office-based approach to advising and demonstrate web-based platforms for engagement.

Presenters:

Joseph Burrow, ISEP

Duleep Deosthale, Admissions Table

Mark Shay, Abroad101  – Download presentation:  ISEP Session – Social Media

http://isepconference.wordpress.com/

What Type of Study Abroad Program is Right for You?

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Young pretty business woman dreaming about vacation and her tripAt first, Study abroad seems simple enough: just pick a place to go, find someone to take you there, apply and mail some money. Unfortunately, it is a lot more complex than that because for most students, study abroad is not part of the standard curriculum at a college, but an option. Additionally, credit hours earned outside the student’s home university aren’t treated the same as normal credit hours. The process will seem a little daunting at first, but by all accounts it’s worthwhile and many students report their study abroad experience had the greatest impact on them during their entire time at college.

To accommodate the growing interest in study abroad, universities and program providers continue to introduce creative ways to work study abroad into a college experience. One way is to study abroad when students are normally on a break because that way, the student doesn’t have to disrupt their curriculum and course progression. These off-season programs include:

  • January Sessions, or J-Term, are 3 or 4 week mini-semesters at the start of the year designed to squeeze a single course into the end of your Christmas break
  • May or Maymester is a single course over a 3 or 4 week mini-semester that follows Spring finals and finish before the usual summer sessions
  • Summer Sessions – 4 to 10 week programs that can offer one to three academic courses, sometimes broken into two sessions (Summer 1 and Summer 2)

Another consideration is what will be studied and how that relates to an academic major. If the university runs their own study abroad programs, students are probably in luck as the academic credits come from the home university and also the grades will show up directly in the home university transcript and satisfy requirements for the major. Bringing outside credits to a university Registrar will need a course equivalency. Keep in mind that the grade for those courses will not transfer, only Pass/Fail status will.

Since not too many universities offer a full array of courses abroad, so they offer alternatives, either through exchange partnerships or ties with study abroad provider companies. In these cases, programs offered by universities overseas are packaged for American students and offer credit on the student’s home university transcript as transfer credit. Exchange programs are generally most affordable as the student has to take on many more of the program components and while overseas will generally not have as rich a support network as those programs offered through the provider companies. In the study abroad program directories from Abroad101, these exchange programs are identified with the title of Direct Enrollment & Exchange. The programs offered at that same school by provider companies can be viewed in a second tab. Those provider companies offer a host of extra services and support services and can really help students navigate the complexities of an education abroad experience. For those students willing the take the challenge, exchange programs are a great option and the foreign university will have student support. The American study abroad student will be treated like an international student and will likely find themselves in a mix of students from other countries as well as those from the host country. As a tip, try typing the names of the foreign university in the search box in the menu bar on Abroad101.

Another popular option, especially in the off-season comes from Faculty-led programs operated by the home university. Faculty-led programs are growing in popularity and as the title suggests, are lead by a professor from the home university who leads an exploration of their area of interest, immersing students into a specific themed program. Think of it as an elective course on steroids. Faculty-led programs are generally groups of students from the home university and the programs often include organized travel, multiple destinations and tours. Faculty-led programs will offer home university credit, but because they are offered off-season, may not be eligible for standard Financial Aid.

Before committing to a program type, we suggest speaking with both the academic advisor as well as the education abroad office on campus. Consider all options when it comes to transfer credit, financial aid and your degree progression. Ask lots of questions so that you fully understand your options. There’s a program for everyone, once you understand what type of program interests you we suggest you use the advanced program search on Abroad101 to help find and use the reviews to better compare and understand the possibilities.

 

 

 

Most Desired Places to Study Abroad

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Web traffic is a great indicator of where students are wanting to study abroad and in this year’s Abroad101 back-to-school where students want to study abroad index, Asia and the Pacific nations are at the top, Europe still popular.

Four of the top 5 countries were in Asia / Pacific, 7 in the top 20.  These include Australia at #1 with a 22% increase in traffic, South Korea at #3 with a 30% increase in traffic and New Zealand at #5 with a 37% increase in traffic .  Japan saw a modest decline and China saw a pretty significant decline (-35%).

As for the always popular destinations in Europe, where 8 of the Top 20 countries are found, traffic was down 3%, fueled by #7 United Kingdom’s 33% drop and #14 France’s 27% decline.  Central Europe was a bright side for Europe with the Czech Republic showing a huge 74% growth and Switzerland growing at 22%.

Abroad101 offers these statistics as an indicator of what’s new in college study abroad and where trends in enrollment may go.  Where students actually do go may differ greatly from this list, which we recognize is a very different topic of conversation.  What drives these trends, is something we only wish we knew!  Do you have any ideas?  Please feel free to comment on trends in study abroad.

Abroad101 Newsletter for Program Providers – Fall 2014

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Abroad101-reviews-logo-web

 

Welcome back!

Abroad101 continues to make strides toward our goal to become a core component of the international education experience.  We enter the important fall recruiting season with great optimism and lots of positive news:

  • Our web traffic is up and continues to be on target, with over 70% coming from the United States and over 40% from universities
  • The number of universities requiring their students to use Abroad101 is once again growing
  • Review volume is on pace to exceed last year’s thanks to increasing numbers of review invitations coming from advisors
  • Social Media syndication is going strong as student reviews, photos and program news draws followers, likes and clicks which in turn generate inquiries
  • Our internal “Best Data” initiative has led to nice growth in search engine positioning, page views per visitor and time spent on site

 As a program provider, we hope you will make Abroad101 a component in your marketing and promotion.  Below are some suggestions on how to get the most out of Abroad101:

Get Listed in Abroad101’s new “Search by Subject”

Abroad101 is pleased to announce that the ability to search for programs by academic subject area is now been added to the site.  Students and advisors can now “search by subject” using our Advanced Search option: http://www.studyabroad101.com/programs  As we continue to expand this new capability, look for subject area portals to come next.  Subject portals will join countries and cities as our major content gateways.  Subject focused directories and content will help us draw students and advisors who are less interested in a particular destination and more focused on a specific area of study.

As a provider we strongly encouraged you to take advantage of this new opportunity by updating your listings on the site.  The 238 subjects “roll-up” in a listing structure (taxonomy) provided by the US Department of Education.  Each program on Abroad101 is limited to 10 fields of study, which for large programs means you may need to choose more general categories or select the most popular academic areas for your US students.

For Abroad101’s existing advertisers, the good news is that there is no extra charge to advertise in subject directories.  Featured Listings, our base-level advertising, will match on subject keywords in the same manner as city and country meaning you’ll get more exposure for the same cost.  For programs whose main selling feature is subject area, these new positions will be a place for them to stand out.  If you are considering advertising with Abroad101, we hope this is what you’ve been waiting for!

More Reviews will Boost your Directory Position

In any of our directories, programs are displayed based on our listing algorithm that favors those with recent reviews.  Since reviews are what draw people to Abroad101, having your programs better positioned in the directories should generate more inquiries.

Over 90% of the reviews on Abroad101 are the result of an invite, 20% of those come from providers.  The “Invite Tool” on your account dashboard makes the invitation process easy.  Simply paste in a list or recent student email addresses and a few steps later, the process is underway.  We recommend you use our Invite Tool as it includes a link back to find the program, sends timely reminders and won’t send a duplicate reminder if the home university advisor already sent an invitation.

Other incentives for you to draw reviews include Cool Program of the Week, which is drawn from new reviews and promoted on our blog and in our Social Media.  The annual Abroad101 Rankings are another reason to draw reviews.  In February, Abroad101 will again release our rankings whose results are compiled from review data.  We expect that the threshold for a program’s consideration will be at least 20 reviews, so drawing reviews will help your programs qualify for the ranking and the subsequent publicity and recognition.

It’s still not too late to invite spring and summer students to submit reviews.  Some have found that waiting a while allows time to be more reflective writing their review.  Letting some time pass may help them generate a well-rounded, thoughtful and complete review.  It’s never too late to invite reviews!

Put the Abroad101 Ratings Badge on YOUR website

One great way to leverage the reviews in your marketing is to put a ratings badge on your program web pages.  Our Program Widget is a small block of computer code that pulls the latest ratings score in an attractive badge graphic on your web site.

This same logic applies to your university partners who may have their own directories of pre-approved programs.  Encourage them to put the Abroad101 Ratings Badge on their pages so that their students can see your results and click to read the reviews.

Installing the badge on a website is not much more difficult than adding a photo.  Simply visit the Program Widget page on Abroad101, ender the size of the badge you want, the name of your program and copy the resulting block of code for your website.  The badge refreshes constantly, so once the code is in, you don’t have to worry about updating it.  Get the code here

Give Your Students “The Study Abroad Advantage”

Abroad101 has launched an initiative called “The Study Abroad Advantage.”  Designed to help study abroad alumni gain an edge in the job market, the project aims to connect students and employers.  Students start their advantage with a capstone summary of their education abroad published on Abroad101 (aka review), which will then be shared with prospective employers who have indicated a bias toward those with an international education experience.

The core of the project is a group on Linkedin called “The Study Abroad Advantage.”  The group was created at the beginning of September and was joined by over 250 students in the first 5 days.  Students in the group link their study abroad review from their Linkedin profile.  Employers and job recruiters are invited to join the group and to network with these globally minded students.  Discussions and announcements further help students with their search and showcase their talents and abilities.

We encourage providers to participate and to engage your alumni in this effort.  If you have an active alumni group, please bring “The Study Abroad Advantage” to their attention and invite them to join.  Your alumni leaders are also welcome to join the group and may be helpful in creating discussions around topics related to using education abroad to get ahead a career.

Abroad101 for University Advisors

Abroad101 is promoted publicly as the first and largest study abroad review website; but behind the scenes more than 30 colleges and universities require their students to complete evaluations in order to receive credit for their education abroad experience.  A growing number of universities think of Abroad101 as software and a way to manage all their international program evaluation needs, an add-on to their enrollment management system and a gateway to their university course evaluation system.  In your account dashboard is a report called “University Approvals” which will show which advisors have selected which of your programs for use in their pre-approved programs list.  While this is far from comprehensive, it is a nice place to look to see who is endorsing you.  It will also give you a chance to get some insight on the university as each university has a portal on Abroad101 from where you can see their full pre-approved program list.  Type the desired university in the free form search at the top of Abroad101, select ones with the university icon/designation and you’ll land on their review summary page.  Click the pre-approved programs tab to see more.

For more on our advisors outreach, you are welcome to read our recent advisors newsletter

The Benefits of Advertising and Abroad101’s Social Media

Abroad101 is a free service to students, their parents, academic advisors and administrators.  To serve these constituencies, we also make our directories open to all providers and foreign universities.  Free Listings are the foundation of our website and allow anyone who offers programs to American college students a chance to reach the target audience of Abroad101.  Our business is funded by advertising revenue designed to provide extra visibility and better results to those who give financial support to Abroad101.  We pledge to give advertisers good value to their investment in Abroad101 and are working to extend the reach of our platform in many ways.

Featured Positions Abroad101 directories provide extra exposure for your programs and eye catching run-of site display ads can highlight other aspects of your offerings and build your brand.  Advertising on Abroad101 is results driven – ads drive traffic to your program page that acts as a landing page, further filtering inquiries and sending you qualified candidates.   Overall, our advertisers report 5% conversion on their Abroad101 generated inquiries and a cost per lead that has built some very loyal partnerships.

We also know that searching the web for programs is not the business it once was and that to succeed today, you need to spread your message to reach students, so Abroad101 is syndicating content through Social Media now more than ever.  4-8 times per day we are feeding program, review, or editorial content into our social media networks and using our leverage in these outlets to highlight our advertisers.  We kick off any new advertiser relationship with program postings in Facebook including a boost based on related keywords.  We push recent reviews and program highlights from advertised programs in very opportunistic and spontaneous ways.  Recent examples included celebrating advertiser programs in Korea for the Chuseok holiday and promoting our clients with programs at sea for International Talk Like a Pirate Day.

If you’re not part of this, see what you might be missing at:

https://www.Facebook.com/abroad101

https://twitter.com/studyabroad101

http://www.pinterest.com/studyabroad101/

http://instagram.com/studyabroad101

Advertising is per program, per year and we have a variety of ways to work within your budget.  We can take credit cards, invoice you quarterly or pro-rate your first order to match your fiscal year.  If you are interested in a price quote, please contact sales@abroad101.com or download a copy of our advertising guide

Abroad101 on the Road

Abroad101 will attend, exhibit and present sessions at a number of conferences this fall.  We hope to see you at:

  • NAFSA X-XI in Albany, NY
  • NAFSA III in Fort Worth, TX
  • NAFSA VI in Lexington, KY
  • ISEP Conference in Arlington VA
  • CIEE Conference in Baltimore, MD.

 Don’t Forget the Abroad101 Blog

Lastly, if you hadn’t noticed, the Abroad101 blog has come back to life.  There you will see guest postings from professionals in the field, our crowd funding initiative called “the Abroad101 Student of the Week” plus additional news and numbers from Abroad101.  Where else can you find news like this?

  • Emily is the most common first name of students who study abroad
  • University College London is the 2nd most popular direct enrollment institution
  • CEA is the 4th most popular provider.

With 2-3 postings in an average week, it’s worth a periodic visit to oldblog.studyabroad101.com for some engaging reading and lighter side of the news.

We thank you for taking the time to catch-up on the activities of Abroad101 and for your support.  Please don’t hesitate to contact us with your comments, suggestions and overall feedback as we work to help everyone get more from education abroad.

Mark Shay, CEO
Abroad101
mark@abroad101.com
+1-212-321-0928

Abroad101 Advisors Newsletter – Back to School, Fall 2014

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Abroad101-reviews-logo-webNow Live: Abroad101’s Search by Subject

Abroad101 is pleased to announce its latest enhancement, the ability to search for programs by academic subject area. Originating from advisor and student feedback, we pushed providers to update their listings to include subject area and we have now released “search by subject” in our Advanced Search option: http://www.studyabroad101.com/programs Students can now search 238 different fields of study, then select other criteria such as program length, country and city. As we soft-launch this new feature, look for the functionality to expand to other areas of the site in the coming months.

Abroad101 is More than a Pretty Website, it is an Education Abroad Program Evaluation Platform
Abroad101 is promoted publicly as the first and largest study abroad review website; but behind the scenes, more than 30 colleges and universities require their students to complete evaluations in order to receive credit for their education abroad experience. Think of Abroad101 as software, to manage all your international program evaluation needs, an add-on to your enrollment management system and a gateway to your university course evaluation system. In addition to the comprehensive directory of third-party programs, Abroad101 is also an effective platform for evaluating exchanges, faculty-led and consortia programs, along with service learning/volunteer and internship-for-credit programs.

Abroad101 works off a standard 37-question set survey that draws a student through a series of questions to get them to think critically, be reflective and then be forward thinking as they step through the review. Each review is then published with its own unique web page to showcase this experience to the world. Using Abroad101 gives advisors a tool to compile the ratings by program, provider, and city then compare the results to other universities. University administrators can have a single place for all education abroad data and reporting.

It is important for universities in this age of transparency to be forthcoming in the reporting of education abroad experiences. Publishing reviews is a big step in this direction. As the field’s first and largest review platform, using Abroad101 can quickly and effectively align your institution to these expectations. The software is cloud-based and is provided free of charge thanks to the support of leading program providers who advertise on Abroad101.

To request a free account with Abroad101, simply email your name, department and job title to support@Abroad101.com We’ll create an account for you and then work with you to make sure all your endorsed programs are in our directory and provide you with ongoing support in using the system. In addition to the existing third-party programs already in Abroad101, we can also include your faculty-led and home student only programs as well as tie your exchange partners to your account on Abroad101.

Not ready to jump in, but want to learn more? Contact us to schedule an online demo of the back-end tools for our program evaluation and review platform. Send preferred times to: sales@abroad101.com

Give Your Students “The Study Abroad Advantage”
Abroad101 has launched an initiative called “The Study Abroad Advantage.” Designed to help study abroad alumni gain an edge in the job market, the project aims to connect students and employers. Students start their advantage with a capstone summary of their education abroad published on Abroad101, which will then be shared with prospective employers who have indicated a bias toward those with an international education experience.

The core of the project is a group on Linkedin called “The Study Abroad Advantage.” The group was created at the beginning of September and was joined by over 250 students in the first 5 days. Students in the group link their study abroad review from their Linkedin profile. Employers and job recruiters are invited to join the group and to network with these globally minded students. Discussions and announcements further help students with their search and showcase their talents and abilities.

We encourage education abroad and career advisors to highlight “The Study Abroad Advantage” as yet another benefit of completing a well-crafted, thoughtful review on Abroad101. For students, the review should be a point-of-pride and a showcase of what they experienced and how they were affected and how they matured. More and more, employers are checking backgrounds on students and a linked, published education abroad review is a positive way to demonstrate the benefits of study abroad and to help jump start a student’s career.

Abroad101 on the Road
Abroad101 will attend, exhibit and present sessions at a number of conferences this fall. We hope to see you at:

NAFSA X-XI in Albany, NY
NAFSA III in Fort Worth, TX
NAFSA VI in Lexington, KY
ISEP Conference in Arlington VA
CIEE Conference in Baltimore, MD.

Postcards for your On-Campus Fairs
For those of you having study abroad fairs and workshops, we hope you will include Abroad101 in your plans. We have postcards and brochures available as handouts for your events and reference libraries, please email support@abroad101.com and let us know how many to send and a mailing address.

Don’t forget the Abroad101 Blog:
If you hadn’t noticed, the Abroad101 blog has come back to life. There you will see guest postings from professionals in the field, our crowd funding initiative called “the Abroad101 Student of the Week” plus additional news and numbers from Abroad101. Where else can you find news like this?

• Emily is the most common first name of students who study abroad
• University College London is the 2nd most popular direct enrollment institution
• CEA is the 4th most popular provider.

With 2-3 postings in an average week, its worth a visit to http://oldblog.studyabroad101.com for some engaging reading.

Here are some of our more popular blog posts (some remain timeless):
• Using your study abroad experience beyond college
• Finding the perfect Host Family gift
• Parents: What to do before your son or daughter leaves to study abroad

Abroad101 on Social Media:
Abroad101 is syndicating content now more than ever. 4-8 times per day we are feeding a recently reviewed program, notable review, blog post or popular directory page into our social media networks. Our campaigns for “Cool Program of the Week” and the “Jump Into Study Abroad” photo gallery help spread the word of the positive aspects of study abroad to a growing audience of parents, students and advisors. Our Pinterest boards are picking up some of the best photos and sharing them and now we’re also on Instagram. For alumni we’re using social media to help foster positive outcomes through initiatives like “The Study Abroad Advantage” and we need you to help spread the word. To make the Social in Social Media work, we ask that you bring our initiatives to the attention of your student office workers and student ambassadors and have them connect to us to help us share the good news about education abroad. Please connect to:

http://www.Facebook.com/abroad101
https://twitter.com/studyabroad101
http://www.pinterest.com/studyabroad101/
http://instagram.com/studyabroad101
http://www.linkedin.com/groups/Study-Abroad-Advantage-8159424/about

And of course, please don’t forget to add a good old fashion link to StudyAbroad101.com from your advising web page.

As always, we’re here to help. Please feel free to send comments, suggestions and your general feedback direct to me:

Mark Shay, CEO
Abroad101
mark@abroad101.com
+1-212-321-0928

 

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