Abroad101 Newsletter – Late Spring 2014

 

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Greetings,

It’s a busy time of year those of us working in study abroad; students returning from spring semester abroad, new students for the summer term, production of promotional material for the next season of recruiting and the ritual of marketing and advertising budgets. Abroad101 looks forward to being included in each of these steps and thanks you for taking a few moments to review our progress.

Reviews are Good for Students
This is a message you’ll be hearing a lot more from Abroad101 – published reviews are good for the student! A well-written published review is a testimonial of a student’s experience abroad and should be used to the student’s advantage well after they return to campus. A well-constructed thoughtful review will give students an edge with employers, grad schools, and in other potential post-graduate opportunities. Reviews provide an opportunity to showcase the student’s writing, analytical skills and allows the student to make personal statements about the impact of their experience and personal discoveries. For the student, the power of a published review comes from both a reflection of the past and a pledge to the future. Links to it from resumes, cover letters and online profiles (like LinkedIn) should help the student better leverage the abroad experience in the future.

For the students leaving on summer programs, we suggest you include mention of the review process as part of the pre-departure orientation and in early stages of advising. Getting them thinking about reviews early in the term is never a bad idea!

Get More Reviews Through Tools in your Abroad101 Providers Account
As students complete their time abroad, we encourage you to invite them to tell their story and submit program reviews to Abroad101. Using the “invite tool” from your Abroad101 account portal is the most effective way to draw reviews as the links in our email messages make it easier for students to find their program. The system also tracks their progress sending them timely reminders to complete the process, if needed. Our invite tool produces much higher completion rates than your own email reminders or newsletters, plus using it will eliminate duplication if university advisors have already invited their students to submit a review.

Update/Bolster your Directory Listings on Abroad101: Get us Photos – “Search by Subject” is coming
Whether you participate with free or paid listings, summer is a great time to update your directory entries on Abroad101. Next to reviews, photos are the best way to improve the performance of your listings and photos of students in action are the most popular. Each listing on Abroad101 has one feature photo position; a thumbnail of the image shows in the directory and a larger version on the program page. You can upload a photo to this position and add up to 10 others for a slide show for each program through your account login/portal on Abroad101.

Today, most users navigate the site using city and country search options and links. Some users are drawn to the advanced search feature when looking for program options. This summer we will rollout a “search by subject” enhancement that will give users another tool to find programs that meet their academic area of interest. Updating your listings to include these details will help students find your programs. The directory features are available to all providers with free or paid listings.

The Student Lead API is coming
It’s been a few months since we began sending student inquiries directly to providers, and the response has been great. Student feedback has been positive too as this new process gets prospective students a quicker response. For our advertisers, soon the process will be even faster through our Student Lead API. This summer, the gateway will be opened and specs will be released detailing how you can get the lead data posted right into your CRM system when a student completes the form on Abroad101. Then, with a little bit of ingenuity you’ll then be able to auto-respond and communicate with the student seconds after they’ve sent the inquiry. That should impress students and really improve conversion rates!

Let us be Your Exclusive Review Provider
Our review management tool was designed for university advisors, but with a little modification we can make it provider friendly too. Our system is very flexible and our tech team very capable, so in exchange for us processing all your student reviews, we’re willing to offer some added features and functionality. There may be some modest cost, depending on your requirements but nobody knows review tools like Abroad101 – let us build something for you!

Did you know that over 30 universities require their students to complete reviews on Abroad101? Administrators at these universities are provided with extra tools to compare and report their students’ progress. Students meanwhile would love to have to do only one review and have it available to both the university and the provider. Our second API, scheduled for fall release will look to pass reviews to and from the Abroad101 system. It will make the single review a much smoother process and give providers a better way to display Abroad101 reviews on your website.

You can see the list of the standard set of 37 review questions here: http://blog.studyabroad101.com/2014/05/advisors-and-providers-the-abroad101-study-abroad-review-questions/

Doing our Part to Grow Study Abroad
Abroad101 is in a position to help expand participation in education abroad. By publicizing our ratings, rankings and reviews we give students and their families a sense of security in going abroad. With messaging centered on the future benefits of a well-crafted review, we will push the virtues of the international experience to employers, helping dispel some of the negative stereotypes of study abroad.

Another initiative is designed to provide direct support to students through a partnership we launched with GoEnnounce, an education oriented crowd-funding platform. The initiative sponsors one student each week, showcasing their mission to study abroad and proving them with a small amount of seed money. In turn, the families and supporters of the student will be asked to also contribute. Using reviews as an education tool, we intend to show those in the student’s direct circle some real life examples of the chosen program’s impact on similar young adults. When you see a link for our student of the week, please click it and please consider a modest contribution to help bring one more student abroad. One by one, step by step, we can build the numbers of students abroad and break down barriers that keep students from believing they can participate. Your contributions mean more than money; they are votes of confidence that ripple out to that student’s circle of support.

Your can read more about this initiative in the Abroad101 partnership with GoEnnounce press release – http://www.prweb.com/releases/2014/05/prweb11829272.htm
or the “Crowd Funding for Study Abroad” article in The PIE News. http://thepienews.com/news/abroad101-sponsors-crowd-funding-campaigns/

Visit the Abroad101 booth (#1048) at NAFSA
If you are headed to NAFSA, please visit the exhibit hall and visit Abroad101 booth to pick up a few of the soon to be collectable Abroad101 T-Shirts. Not only will we have the usual heavy-duty men’s style, we’ll have lots of WOMEN’S cut T-Shirts. Bring some home for the interns and they’ll be sure to update those free listings!

Stop by and say hello to both Mark and Sherry Shay, you’ll find us in booth #1048 at the back of row 1000.