Discover 4 ways to start your career in online marketing
All good things must come to an end and that includes your adventures abroad. Whether you’ve been working in Australia for several months, or you’ve been soaking up the local culture in Thailand with friends, there comes a time in every traveller’s life when they have to come back to reality.
The first thing travelers need when they get back home is money. From selling products door to door or collecting money for charities – be wary of any homes with a no soliciting sign outside with these jobs – there are plenty of simple job opportunities that will certainly help boost their finances. But what some travelers look for after months on the road is a new challenge, something to really sink their teeth into, and if this sounds like you, then maybe you should consider a career in online marketing. Read on for 4 ways you can kickstart your new career.
Get to grips with the latest trends
To get ahead in digital marketing, you need to have your finger on the pulse. Digital marketing is always changing and everything you know can change within a couple of weeks. If digital marketing is for you then you need to come to grips with the latest trends and anything that’s up and coming. Keep in the loop by attending seminars and online classes. Keeping one step ahead is always the best approach.
Network, network, network!
In this fast paced, often cutthroat business you need to stand apart and be remembered. Networking will help you build on your career and help you to reach the places you want to go. Connections are everything, so work on building a list of experts you can count on to help with training, ideas, creativity and other aspects that will help you excel.
Create an online presence you can be proud of
A strong online presence is crucial for anyone hoping to land their dream job, regardless of the sector they want to make it in. The first thing any prospective employer is going to do is scour the social media pages of their potential employees, if they don’t like your online image or they cannot find you then they’ll simply place you in the “no” pile and move onto the next applicant. Create a portfolio of the work you’re proud of, link this to your social media pages, create a blog from scratch and fill it with your ideas and your achievements. If you think you have what it takes, then declare yourself.
Focus on analytics
Understanding how well or how poorly a website has performed will be revealed in its analytics. Therefore it’s imperative that you get to grips with them. This well help you focus on what aspects of campaigns need to be improved and what has worked well this time around. There are plenty of online tutorials and information pieces you can find online to help get you started.
If you have to do unpaid work – do it! Even if it’s just for a couple of hours a week. Having experience on your resumé will help you stand apart from other candidates.